Festival Riung Gunung Bandung
Festival Riung Gunung Bandung is a multidisciplinary arts and culture festival that reactivates Indonesia’s spice heritage as a living narrative of identity, knowledge, and creativity. Held in Tahura Bandung, the festival brings together culinary showcases, traditional herbal wisdom, cultural performances, and public discussions — creating an immersive platform that connects history, community, and contemporary cultural expression.
ROLE
PROJECT DATE
December 2025 - March 2025
THE BRIEF
Recontextualizing Indonesia’s spice heritage into a contemporary, multidisciplinary cultural platform without losing authenticity.
PROBLEM
Recontextualizing Indonesia’s spice heritage into a contemporary, multidisciplinary cultural platform without losing authenticity.
RESULTS
• +71% increase in weekly attendance driven by cohesive brand positioning
• 5000+ digital impressions from campaign visual system
• 50+ collaborating communities
• 20+ creative practitioners activated
Proposal Submission & Branding Identity
As part of establishing this event as a strong brand and recurring annual program, we developed a comprehensive sponsorship proposal to ensure long-term sustainability. Below is the sponsorship deck that I specifically designed to support this initiative.
Production Design & Digital Marketing Activities
Outcome
Key Outcomes:
Elevated public awareness of Nusantara spice heritage
Activated cross-disciplinary collaboration within the cultural ecosystem
Strengthened the positioning of Festival Riung Gunung Bandung as a recurring cultural platform
Demonstrated institutional credibility through sustained national funding
More than a festival, the event functioned as a cultural intervention — turning collective concern into structured preservation efforts and reinforcing the relevance of Indonesia’s spice legacy in contemporary discourse.
