Summary
I'm Fadhel — a Creative Director based in Indonesia with 12+ years directing work that lives in two worlds: the physical and the visual.
My practice spans spatial design, set and exhibition design, and brand identity — grounded in an architecture education and sharpened by an MBA in creative entrepreneurship. I don't just design deliverables; I build the logic that holds a brand together across every surface it occupies, from a stage to a screen to a printed page.
I work as a long-term creative partner for organizations that need someone to hold the vision, not just execute it — trusted by institutions, cultural bodies, and growth-stage companies across Indonesia and beyond. Past collaborators include the Asian Games 2018 Committee, SBM ITB, and 10+ brands across FMCG, retail, and entertainment.
Currently open to strategic collaborations and meaningful creative partnerships.
Capabilities
Design :
Strategy :
Tools :
Experience
Creative Director
2018 – Present (recurrently)
Fundamen (Freelance - multiple companies)
Worldwide
Providing strategic visual communication solutions including spatial direction, editorial design, presentations, branding, and infographics in various industries: FMCG, Retail, and Entertainments. Trusted long-term collaborator for content-heavy and high-responsibility visual communication materials across 10+ organizations and companies. Partners include: Asian Games 2018 Committee, Yayasan Jendela Ide, Dalemwangi Artspace, R/LH, Artventour, KLCBS Radio, MegaProduction, Pentaslima, Masagi Cipta Kreasi, OhMyDog, and more.
Creative Head
2022 – 2025
TebarRaya Creative Hub (TRCH)
Bandung, Indonesia
Led end-to-end creative direction for branding, campaigns, event, and corporate communications. Managed and mentored a multidisciplinary creative team, aligning creative outputs with business strategy. Developed and implemented consistent visual systems across internal and external touchpoints, including launched TRUST (Tebar Raya Unified System of Tracking)
Editorial Designer
2020 – 2022
School of Business Management - Institut Teknologi Bandung (SBM-ITB)
Bandung, Indonesia
Designed books, academic publications, institutional reports, presentations, infographics, and pitch decks. Collaborated closely with faculty members, researchers, and institutional stakeholders. Strengthened visual standards, readability, and professionalism of institutional publications and presentations.
Set & Graphic Designer
2013 - 2018
Good.ID (PT. Kreasinergi Idea Explora)
Bandung, Indonesia
Developed exhibition concepts, spatial layouts, and 3D visualizations for events and installations. Produced branding, marketing, and communication materials across print and digital platforms, including product development for event management.
Education
Master of Business Administration (MBA)
Graduated 2022
Institut Teknologi Bandung
Creative and Cultural Entrepreneurship
Bachelor of Architecture Education (B.Ed.)
Graduated 2017
Universitas Pendidikan Indonesia
Architecture Education (Creative Teaching & Tutoring Major)